13 years of experience.
And a bag to match.
I turn brand challenges into social media strategies, content and conversations that engage communities and support business goals.
I developed my career within an international group, eventually taking responsibility for the social media strategy of two consumer brands.
My role: turning brand, communications and business challenges into relevant, high-performing social media conversations.
Strategy, creative, production, communities, analysis, coordination: my role is to hold all of it together, at the right pace, in service of a single brand.
Thirteen years in-house have taught me to make informed decisions, allocate resources wisely and adapt quickly when reality doesn't follow the plan. Knowing where to focus my energy — and where not to waste it.
Which subject, which format, which platform, which moment — and sometimes, what you choose not to publish. It is the accumulation of those decisions that turns a run of content into a brand presence.
Adapting and rolling out the international Thermomix® TM7 launch strategy in France.
Close to one piece of content produced and published every day in 2025 for Thermomix® and Kobold.
Supporting the advisors and building training suited to the sales model and to varying levels of skill.
An Instagram engagement rate that remained above target throughout 2025.
Two brands run in parallel, with partners selected through a formal tender process.
The organic social media strand of the Grand Concours Thermomix® 2026.
Meta Business Suite · Agorapulse · Brandwatch
Brandwatch · GA4 · Kolsquare
Canva · Photoshop · Illustrator
Premiere Pro · CapCut · Filmora
Paid social — I developed a foundational understanding of paid social by working alongside the Acquisition Manager, coordinating key campaign moments and editorial calendars. I did not manage paid campaigns day to day. I continue to develop my knowledge through industry research and independent learning.
Launch of the Thermomix® TM7 in France. An internationally developed campaign, to be adapted to the expectations and habits of the French market.
Making an international campaign work on the French market.
Leading organic social media for the French launch.
Selecting and adapting the relevant international assets rather than republishing them as they were — then creating additional content specifically for France.
Creative briefs, designing visuals, shooting and editing some of the content, coordinating outsourced production, roll-out and follow-up.
Rolled out on Instagram, Facebook and TikTok, with YouTube for selected key moments.
The international team delivers a key visual that shows the product, not a French use case.
Two distinct worlds, an ongoing presence across three platforms, a demanding commercial calendar and a team of three.
Maintaining a consistent publishing schedule for both brands without compromising either brand's identity.
Building the editorial line and the schedule, setting priorities and organising production.
Re-adjusting the schedule continuously rather than fixing it at the start of the year.
Weighing business priorities, observed performance, platform changes and trends specific to each brand.
More than 350 pieces of content produced and published in 2025 across both brands — maintaining that pace consistently throughout the year.
The product in real life.
Making the benefits easy to understand.
Highlighting real-life uses and product longevity.
Anchoring the brand in everyday home life.
Schedule adapted to protect the confidentiality of internal information.
Every month I look at the content that actually generated engagement: shares, saves, comments and interactions — beyond reach and view counts.
Educational and demonstration content generates more signals of interest and sharing: it makes the product benefit immediately understandable and feeds directly into brand awareness.
An explanatory format tested on our content shows particularly strong potential on TikTok. Rather than duplicating it as-is on Instagram, we are turning it into a recurring slot designed for TikTok — a platform opened for Kobold France in May 2026.
We don't talk about the product.
We show what it changes.
In 2020, the in-home demonstration model was severely disrupted. Without a shared framework, Thermomix® and Kobold advisors turned to social media.
Professionalising the practice rather than banning it. Scope of the original programme: approximately 8,000 advisors across the Thermomix® and Kobold networks.
Designing the programme, training and supporting the network over time.
A shared social media policy and clear rules.
Training sessions and tutorials.
Facebook — Groupe Vorwerk Conseillers.
Content library.
What matters is not the training alone, but having given the network a framework, a place and the tools.
A national cooking competition where I lead the organic social media scope: strategy, brand messaging, editorial calendar and production coordination.
What this project shows: taking responsibility for a clearly defined part of a wider campaign, while staying aligned with the other teams involved.
